News Release

Manhattan, New York, April 03, 2024 – With Earth Day approaching, Beyond Meat, a multinational company popular for plant-based burgers and meat, recently announced its initiative to develop sustainable packaging for its products. 

While the consumption of plant-based meats serves several benefits, such as lowering our carbon footprint and promoting better health, the uptick in plastic packaging remains an ongoing issue. The company is now highlighting its role in reducing plastic waste by becoming a leader in sustainable packaging and reducing its environmental footprint in its production. Beyond Meat will be collaborating with Tetra Pak, the world’s leading food processing company in producing recycled materials, sustainable inks, and printing for its products. The company is scheduled to begin production of its products with eco-friendly packaging by late Spring of 2024. 

Key Take-Aways of Beyond Meat’s Sustainable Packaging Initiative for 2024: 

1. Recycled Materials: Beyond Meat is partnering with Tetra Pak to begin manufacturing and implementing eco-friendly, recycled packaging products to reduce waste. By initiating the use of recycled packaging all waste will be collected, processed, and repurposed. 
2. Sustainable Labels: All ink and printing on Beyond Meat packaging will be eco-friendly and made from recycled materials. 
3. Sustainable Sourcing: Beyond Meat is actively working with trusted and sustainable sources to supply Beyond Meat packaging. The company is working with businesses that uphold strong Corporate Social Responsibility (CSR), maintain ethical labor practices, and have successful track records in the minimization of harmful substances in products. 
4. Packing Efficiency: All packaging will be tested for durability, chemical compatibility, seal integrity, and barrier properties. Additionally, packaging has gone through a throughout life cycle assessment ensuring its freshness. 
5. Minimal Design and Packaging: The partnership with Tetra Pak aims to reduce excess materials for Beyond Meat’s products. The company plans to focus on a minimalist design with simple branding, nutritional value, net volume/weight, dietary claims, and dates. 

The new initiative will mark Beyond Meat, to be the first company to produce sustainable packaging in the Vegan meat market. The company’s focus is to foster constant innovation. CEO, Ethan Brown states, “We innovate very quickly, we commercialize at a rate that I need to match that innovation, and that’s what I’m working on.” The forward-thinking company aims to continue its efforts to foster a more sustainable environment for both the planet and its consumers. 

To learn more about Beyond Meat’s Earth Day initiatives, head over to beyondmeat.com-our-impact

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