WORK EXPERIENCE
HubSpot, Boston, Massachusetts — Product Marketing Co-Op
July 2023 – December 2023
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customer’s needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
DRIFT, Boston, Massachusetts – Content Marketing Intern
November 2022 – PRESENT
Drift, the Conversation Cloud company, helps businesses connect with people at the right time, and in the right place with the right conversation. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipelines, revenue, and lifelong customers. Drift brings Conversational Marketing, Conversational Sales, and Conversational Service into a single platform that integrates chat, email, and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey.
XQ, Oakland, California – Digital Marketing Associate
SEPT 2021 – AUG 2022
- Spearheaded, implemented and monitored marketing campaigns that led to a 250% increase in marketing contacts, brand visibility, conversion generation, and sales with international and domestic enterprises.
- Spearheaded with Product and UX/UI teams to create landing pages that best-matched search intent, driving up conversions by 20% on average for selected clients.
- Produced over 40 product demo videos from start to finish: storyboarding, conceptualizing, writing, shooting, editing, and creating product documentation for products.
- Pitched blog post ideas on a weekly basis to C-level execs,and authored over 20 blog posts that brought 2,000 viewers on a monthly basis.
- Developed marketing and brand strategies with an actionable plan for XQ’s products/services to B2B and B2D audiences
Serendty, Irvine, California – Social Media Marketing Intern
FEB 2021-MAY 2021
- Streamlined bi-weekly reporting of social media KPIs for each channel, ensuring uniform content and tone of voice for landing pages, graphics, and other elements from our digital channels.
- Regularly engaged with the brand’s online social media presence and answered inbound questions via social media platforms, resulting in a decrease in 20% of company questions
- Managed 3 social media platforms, including Facebook, LinkedIn, and Instagram – planned /produced weekly content, scheduled posts, and monitored and tracked analytics.
- Converted qualitative user feedback via social media channels to develop strategic marketing roadmaps and recommendations for the SEO team to create relevant content for customers.
EDUCATION
M.A Public Relations and Advertising, University of Southern California, Los Angeles CA
B.S Communication, Organizational Developments, California State Polytechnic University, Pomona, Pomona CA
EXTRACURRICULAR/VOLUNTEER
USC, Social Media Desk – Los Angeles, California
UCSF, Research Volunteer – San Francisco, California
KASA, Public Relations Associate – Pomona, California
INTERESTS
Blogging (Instagram blog)
Content Creation
Volunteering
Event Planning
Traveling